Ordering dessert might sometimes feel like a luxury, but it actually might be the wisest thing to order on the menu—at least in terms of return on investment.
The Washington Post notes that desserts typically aren’t as marked up as other dishes:
“Dessert needs good ingredients to taste good, but you can’t psychologically convince people to pay even $20 for dessert,” [George Mason University economics professor Tyler] Cowen said. “You can’t really go cheap on it, but you really can’t charge extra either.”
Forbes, for that very reason, noted in 2011 that dessert is often a great deal — for diners.
Of course, the best way to save money on food is to eat at home, but if you’re dining out, perhaps don’t feel too guilty about ordering dessert—it’s probably a better value than that truffle oil-based dish.
Why many restaurants don’t actually want you to order dessert | The Washington Post
Photo by Alexis Fam Photography.
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