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Google Meet's "Take Notes for me" feature is one particularly useful implementation of AI. When you're on a video call, Gemini can dictate what's being said, offering summaries and highlights of the conversation. That way, your attention doesn't need to be split between the conversation at hand and writing down notes to remember key points later: You can just check the notes that are automatically generated as a Google Doc once the meeting is over. It's the kind of feature that sells me more on the whole "AI assistant" thing, rather than something trying to order me a coffee.

Of course, video conferencing isn't the only time dictation can be useful. An in-person meeting can benefit from the same perks as a virtual one: Why bother with scribbling down notes on paper or typing away on a laptop when your phone can transcribe the chat on your behalf? I've started using the Voice Memos app on my iPhone for the task, for example, since it's easy to record both audio and an automatic transcription of the conversation. If you're a regular Google Meet user, however, you now have a similar option in your app of choice: Meet's Take Notes for me feature now supports live, in-person meetings as well.

How "Take Notes for me" works in person

As noted by 9to5Google, here's how it works: You open the Google Meet site or app on your device, but rather than start a call, you can use the new "Take Notes for me" option to task Gemini with transcribing and summarizing your discussion. You can hit "Pause" at any time to pause dictation, and "Stop" followed by "Stop taking notes" to end it altogether. You can also transition to a video call if you want to conference in someone who isn't in the same room as you. And, just as with a Google Meet call, Take Notes for me will automatically save the meeting notes in a Google Doc.

This feature started as an Alpha-only option but is now rolling out to more Workspace plans. Your admin may need to activate it on their end, but following that, you should be able to start recording your own conversations.

Try an alternative to Google Meet's in-person dictation

This feature won't appear for any Google account not tied to a Workspace plan. Of course, there are plenty of alternatives out there if you don't have "Take Notes for me" available to you in Google Meet. It won't be a perfect match, since Google Meet integrates with your Google account and does more than just transcribe the call, but there are other options worth considering.

As I mentioned, I really like using Apple's built-in tools: Voice Memos can generate automatic transcriptions, which you can save to Apple Notes. But if you don't have an Apple device or you prefer another option, PCMag has a series of recommendations, including Otter.ai, GoTranscript, and Rev.


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Sometimes we love to hate serial killers, and sometimes we just kinda love 'em—a charming, sexy killer seems to be a contrast that's too juicy and entertaining for us to pass up. Late-stage capitalism, the climate crisis, and the insurance industry are far more likely to kill us, which is probably why we'd rather face the statistically less-likely threat of a cute and cunning murderer like Penn Badgley's Joe Goldberg in You, which came to a planned conclusion after five seasons in 2025. But he's not the only one! Here, we're on the hunt for series leads who are at least morally ambiguous, if not downright evil.

The Fall (2013 – 2016)

Jamie Dornan's sexy young serial killer Paul Spector isn't the protagonist of The Fall, strictly speaking, but he co-leads with Gillian Anderson's police Superintendent DSU Stella Gibson across all three seasons of this crime drama. Much like Joe, Paul is, outwardly, a normal guy, and a family man, whom you might not suspect of being a stalker and a serial killer of professional women in Belfast. DSU Gibson is sent from London to help with a stalled investigation that leads her on a hunt for the clever Spector through physical dangers, mind-fuckery, and bureaucratic complications. Stream The Fall on Peacock and Prime Video.

Chloe (2022)

Erin Doherty is Becky Green, a complete nobody (at least in her own mind), who becomes obsessed with her estranged childhood friend Chloe, who died, seemingly, by suicide. Lonely Becky comes up with a completely new identity with which to infiltrate Chloe's friend group, finding her life far more fulfilling than back when she was boring ol' Becky—even kicking off an affair with Chloe's widowed husband. Turns out, though, that there was more to Chloe's life and death than most people knew, and husband Elliot might just be keeping some secrets. Stream Chloe on Prime Video.

Ripley (2024)

The Patricia Highsmith Tom Ripley novels have an impressive record of successful adaptations going back to the '50s, from René Clément's Purple Noon to Anthony Minghella's The Talented Mr. Ripley—which itself inspired Tommy Wiseau's cult "classic" The Room. Andrew Scott is perfectly cast in this series that doesn't reinvent the narrative, but gives it room to breathe over eight hours of deliberately paced neo-noir, in sumptuous monochrome, as poor, orphaned, but ambitious, Tom ingratiates himself with the wealthy Dickie Greenleaf (Johnny Flynn) and his girlfriend, Marge (Dakota Fanning). His obsession with the good life soon becomes indistinguishable from his obsession with Marge and Dickie themselves, his studied nonchalance always ready to give way to everything boiling under the surface. Stream Ripley on Netflix.

Dexter (2006 – 2013)

The show that dares to ask: What if a serial killer were kind of a nice guy who mostly wants to be helpful? Michael C. Hall stars as Dexter Morgan, a Miami-based forensic technician with bloody, murderous impulses. Fortunately (usually), he's learned to focus those impulses on dismembering baddies rather than the more sympathetic innocents who typically wind up in the crosshairs of this type of killer (looking at you, Joe Goldberg). So lovable is our Dexter that he led eight seasons of this show, popping up again in New Blood, Original Sin, and the ongoing Dexter: Resurrection. Stream Dexter on Paramount+.

Hannibal (2013 - 2015)

By 2013, it really felt as though we'd seen more than enough of Hannibal Lecter and co., a series of Silence of the Lambs spin-offs and sequels having become increasingly tiresome. Still, producer Bryan Fuller went back to the source material here, once again adapting Thomas Harris's first Lecter novel with grand, operatic style and a visual flair unmatched on network television (you're still unlikely to find more gorgeously constructed scenes of carnage). What's more, the deeper, sexier relationship between the Doctor (Mads Mikkelsen) and profiler Will Graham (Hugh Dancy) adds some brilliant subtext as the two work together to hunt serial killers. It ended a bit too early, but the three seasons still make for a satisfying meal. Stream Hannibal on Prime Video.

The Glory (2022)

There are at least a couple of different levels to The Glory, a justifiably well-received South Korean import, rather remarkably holding together despite some wild shifts in tone. Most obviously, it's a revenge drama, with a relatively simple set-up: Song Hye-kyo plays Moon Dong-eun, an elementary school homeroom teacher who's playing a very, very long game: her school bullies are grown up now, and their kids (some of them, anyway) are now in Dong-eun's care. Right where she wants them. Smartly, the show makes clear the extent of the past violence faced by Dong-eun (much of it hard to watch), and the resulting post-traumatic stress that's consumed her life. The parents of her tormentors were all far too wealthy for the girls to face any consequences for their actions, so Dong-eun feels like she has no choice. It could have been a revenge fantasy, or a straight horror show about a woman carrying out a questionable revenge, but, while it's hard to get behind Dong-eun, it's also hard to condemn her completely. Stream The Glory on Netflix.

Candy (2022)

The real-life Candy Montgomery has been portrayed by Barbara Hershey, Jessica Biel in this Hulu miniseries and, just a year later, by Elizabeth Olsen over on HBO Max. Jessica Biel is so good here, though, that this one earns enough extra points to rise to the top of the Candy heap. In 1980, Montgomery was accused of murdering her neighbor, Betty Gore (Melanie Lynskey), following the woman's affair with Candy's husband, Allan (Pablo Schreiber). And with an axe, no less. Was it cold-blooded murder, self-defense, or a surprising combination of both? Stream Candy on Hulu.

Bates Motel (2013 – 2017)

Freddie Highmore stars here as Norman Bates, the Robert Bloch character based on Ed Gein, with Vera Farmiga as his mother Norma in her pre-dessicated-corpse days. Like a lot of media spun-off from Alfred Hitchcock's seminal Psycho, it's better than it has any right to be, with impressively compelling character development and several surprises, even if we already know more or less where it's all heading. Stream Bates Motel on Prime Video.

The Devil’s Hour (2022 – )

Jessica Raine (Call the Midwife) joins Peter Capaldi (The Thick of It, Doctor Who) for a slightly convoluted but haunting series that throws in just about every horror trope that you can think of while still managing to ground things in the two lead performances. Raine plays a social worker whose life is coming apart on almost every level: She’s caring for her aging mother, her marriage is ending, her son is withdrawn, and she wakes up at exactly 3:33 a.m. every morning. She’s as convincing in the role as Capaldi is absolutely terrifying as a criminal linked to multiple killings (sometimes revealed in flashbacks) who can, seemingly, "remember" the future—shades of Silence of the Lambs, but with supernatural overtones. Stream The Devil's Hour on Prime Video.

The Creep Tapes (2024 – )

Swinging back around from some of these more morally ambiguous (or at least potentially helpful) protagonists to a pure (charismatic) baddie, The Creep Tapes picks up from the two Patrick Brice-directed Creep found footage films, with writer/star Mark Duplass returning to the role of Josef, or Peachfuzz, or whatever the hell he's calling himself at any given time. Nearly an anthology, the show finds the charming, funny, forlorn-looking lead giving generally well-meaning people reasons to come and interview him on film, such that they tend to wind up documenting their own deaths. The show maintains the movies' sense of humor, as well as the constant conviction that we'd very likely be taken in by this compellingly manipulative sad-sack. Stream The Creep Tapes on Shudder.


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France Titres, a French government agency, has disclosed a data breach that may have exposed user data from its online portal.

France Titres data breach

France Titres, also known as the Agence nationale des titres sécurisés (ANTS), operates under the French Ministry of the Interior and manages systems for official identity and registration documents, including driver’s licences, national ID cards, passports, and immigration documents.

According to the agency, the incident was detected on Wednesday, April 15, and remains under investigation, with multiple data types potentially exposed for an undisclosed number of individuals.

Exposed data may include login ID, name, email address, date of birth, and a unique account identifier, with some records also containing postal address, place of birth, and telephone number. ANTS confirmed that affected individuals have already been notified.

“The disclosure of data does not include additional data submitted during the various procedures, such as attachments. This personal data does not allow unauthorized access to the portal account,” ANTS said in the announcement.

Despite this, the agency advises caution against potential phishing attempts.

“No action is required from users. However, we recommend that they exercise extreme caution regarding any suspicious or unusual messages they may receive (SMS, calls, emails, etc.) that appear to originate from ANTS.”

ANTS notified the CNIL, France’s data protection regulator, as required under GDPR. It also reported the incident to the Paris public prosecutor to open a criminal investigation and informed the ANSSI, the country’s national cybersecurity authority.

The agency stated that it has implemented additional security measures to maintain portal operations and protect user data. It warned that any sale or distribution of the data is illegal.


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The Nike Run Club app is a longtime favorite for many runners, and for good reason. It offers GPS tracking, guided runs led by coaches and athletes, structured training plans, and a social layer that lets you cheer on friends and compete on leaderboards. But like a lot of polished apps, a handful of its most useful tricks aren't spelled out anywhere official. Whether you downloaded NRC last week to get into running for the first time, or you're been logging miles on it for years, these hacks will help you get more out of every run.

Sort your runs to track your progress and challenge yourself

You might be satisfied scrolling through your activity feed in reverse chronological order and never think to sort it differently. But being able to instantly surface your longest run ever (or your fastest mile, or what have you) is a great way to both celebrate progress and benchmark where you are right now.

This one sounds obvious, but it's surprisingly not intuitive on the app. In fact, I found this tip buried in a Reddit comment thread. Here's how to do it: open NRC, go to Activity → All Activity, then tap the Filter button in the top right corner. From there, select Sort By and choose from options like Longest Distance, Fastest Pace, and more.

Once you know how to find your personal records, you can take it a step further: use those past efforts as competition. One of my favorite ways to stay motivated is revisit a previous run and essentially race against it.

Use the beginner-friendly 'First Run' to improve pacing even as a pro

NRC's "First Run" guided run is ostensibly designed for beginners, which is exactly why most experienced runners skip right past it. Here's my tip: Don't! Even as seasoned runner myself, I found real value in it this guided run. It forced me to recalibrate my internal pacing. Plus, it felt like necessary onboarding for the app itself, taking you through how NRC coaching actually works. It covers how the audio cues are timed, how effort-based prompts land mid-run, how to mentally engage with the coaching format rather than just tolerating it as background noise. If you've ever zoned out during a guided run or felt like the coaching wasn't landing, there's a good chance you've been passively receiving it rather than actively running with it.

Maybe you really, truly don't need to revisit the basics of running slower than you think you should. In this case, think of the 'first run' less as a beginner workout, and more as an onboarding session you probably skipped.

Use a minimalist background to protect your privacy when sharing your routes

A few years ago, NRC made it easy to share your route on a stripped-down, street-name-free background. I know I love sharing the shape of my run without broadcasting exactly where I live or train. That option became harder to find over time, and some users are left missing it.

There are now two ways to get this minimalist background: one annoying, and one easy. The annoying way: After your run uploads, tap the three dots → Share → Route (to the left of "Camera Roll") → More → Remove Background in CapCut. That last step kicks you out of NRC and into CapCut, which I personally don't feel like using. Sorry!

The easier way: Share → Posters (to the right of "Camera Roll"), then scroll through the poster options until you find the simplest black or gray background available. That gives you a clean, minimal route display without leaving the app or involving a third-party editor. If privacy or aesthetics matter to you when posting your runs, this is the move.

Use a companion app to add back lost distance during speed workouts

When you do one of NRC's interval workouts, the app tracks your hard efforts, but it doesn't record your recovery laps. That means your total elapsed time and distance are both undercounted by the time the workout ends.

The real workaround is to run a second app simultaneously. Strava works well for this, as does a GPS watch if you have one. When your run is done, you'll have an accurate total distance from the secondary source. You can then go back into NRC, find the interval run, and manually edit the distance to reflect what you actually covered. It's an extra step, but if your weekly mileage tracking matters to you—or you're following a training plan where volume is the point—it's worth doing.

Get the guidance you want—without all the monologues

You may be a part of Coach Bennett's cult-like following, but that doesn't mean every one of your guided runs needs a lengthy motivational monologue. Unfortunately, there's no in-app setting for you to commit the blasphemous sin that is cutting off a coach's speech. Instead, use this workaround: Once the speech starts, exit the app. Wait a few seconds, then re-open the app. This cuts off the coach's speech without pausing your run. You have to do this manually every time you want to skip through your trainer's words of wisdom, but at least it works.

Otherwise, a certain amount of customization is readily available. Some runners want a check-in every half mile; others find that disruptive and prefer updates every two miles. Some want pace, distance, and time every time; others only care about pace. In you run settings, you can adjust the frequency of audio updates (how often you hear your time, distance, and pace), toggle individual metrics on or off depending on what you actually want to know mid-run, and choose between different voice options for the coaching and cues.


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Building a home security setup in stages can turn into a patchwork of devices and apps that don’t always work together smoothly. The Eufy ExpertSecure System E10 takes a more complete approach from the start. At $599.99, down from $999.99, it’s at its lowest recorded price (according to price-trackers) and includes most of what you’d need in one box. You get a video doorbell, a 360-degree outdoor camera, an indoor camera, motion and entry sensors, along with a keypad and key fob. Together, that setup can cover your front door, a driveway or yard, and the main areas inside without having to juggle multiple products or platforms.

Installation is fairly simple. The devices come pre-configured, so the focus is on placement rather than pairing and setup issues. The system’s biggest advantage shows up in how it handles interruptions. It has built-in 4G connectivity and a backup battery rated for up to 24 hours, so it can keep recording and sending alerts. That’s not something most DIY systems handle well or even provide. That said, the cameras record in 1080p, which is enough to recognize faces or see what’s happening, but you won’t get the same level of sharpness you’d see on 2K or 4K cameras, especially when zooming in or checking footage after the fact. Alerts are motion-based, and you can manage everything through the app or use the keypad and key fob for quick control when you’re heading in or out.

Storage is handled locally, with 32GB built in and the option to expand up to 16TB. That removes the need for a subscription, but it also means you’ll need to keep an eye on storage if you record frequently. The system uses on-device AI for detection, so less footage is sent to the cloud, which is a practical advantage for anyone concerned about privacy. It also works with other Eufy cameras, sensors, and doorbells, making it easier to expand over time. That said, this isn’t a small purchase even with the $400 discount, but for someone who wants a complete, ready-to-go system that keeps working even during outages and doesn’t come with ongoing fees, this works beautifully.


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As the world outside of our streaming boxes has gotten nastier, we've seen an uptick in the population of amiable goofballs within them, with comfort shows like Ted Lasso and Schitt's Creek having set the template. Rooster's Greg Russo (Steve Carell) isn't exactly one of this crowd; his world is falling apart around him rather precipitously in the opening episodes of the HBO series, but the vibe is far less dour. It's a show about a likable, well-meaning character who struggles to maintain his principles and outlook when faced with a world that's more than happy to throw mud in his face.

If that's something you need more of in your life, here are 10 other shows about characters whose failures are relatable, and whose successes are inspiring. Here's to the losers.

Lucky Hank (2023)

Bob Odenkirk hopped directly from Better Call Saul to this academic satire, starring as Hank Devereaux, Jr., a creative writing teacher at a tiny college in Pennsylvania. As the show starts, he's humiliated by a student, publicly mocks his school in a way that nearly gets him tossed, has to deal with his more successful father, and comes to believe that his wife is having an affair. His life only gets more chaotic from there. Mireille Enos (The Killing) co-stars in this short-lived, but still really good, comedy of middle-aged ennui. Buy Lucky Hank from Prime Video or Apple TV.

A Man on the Inside (2024 – )

Another amiable and well-loved TV celebrity stars in this lightly satirical comedy that's a bit more plot-oriented than a typical sitcom. Ted Danson plays Charles Nieuwendyk, a hapless retired professor and recent widower who listens to his daughter's plea that he find something to keep him occupied. He answers an ad from a private investigator looking for someone to go undercover by moving into a retirement community in San Francisco in hopes of discovering who's been stealing the residents' jewelry. As he comes to care about the people he's investigating (and lying to), his job only gets harder. Start at the beginning, but I'll direct your attention toward the second season, co-starring Danson's real-life wife Mary Steenburgen, and set at a small liberal arts college not at all unlike Rooster's Ludlow. Stream A Man on the Inside on Netflix.

The Chair (2021)

Sandra Oh stars in this comedy-drama as Dr. Ji-Yoon Kim, the newly appointed chair of the English department at fictional Pembroke University. The first woman to hold the job, she struggles to balance the significance of the role with a budding relationship and her challenging daughter. This ambitious series only lasted one season, but got great reviews and went a bit deeper than Rooster in its satire of modern academia. Stream The Chair on Netflix.

Ted Lasso (2020 – )

Loveable goof Ted Lasso stole our hearts back in 2020, and there's a largely unexpected revival on the horizon years after the end of its original three-season run. Jason Sudeikis plays the title character, an American college football coach, hired by owner Rebecca Welton (Hannah Waddingham) to coach her Richmond football club (soccer to us Americans), despite his lack of any experience with the sport. She won the team in a messy divorce, and figures that Ted will ruin the franchise that her ex loved so much. With everything and (nearly) everyone against him, he nonetheless wins the team over with his relentless, occasionally ridiculous good-natured optimism. Stream Ted Lasso on Apple TV.

Dear White People (2017 – 2021)

Adapted and extending the 2014 movie, this show takes us to a (fictional) Ivy League school for a comedy-drama that takes on campus life and politics from a rather different perspective than that of Rooster. Logan Browning leads the ensemble cast as Sam White, who kind-of inadvertently starts the titular radio show following a racially charged incident on campus. Far from the screed that some bad faith YouTubers seem to find in the show, it's never shy about confronting the complicated and occasionally silly contradictions of campus activism, with each episode approaching life at Winchester University from a different character's perspective. Stream Dear White People on Netflix.

Shrinking (2023 – )

A fun, funny, occasionally serious dramedy (Rooster vibe-match here), Shrinking stars Jason Segal as cognitive behavioral therapist Jimmy Laird, who's been in a depression spiral since the death of his wife a year before the show opens. When he tries to get through a workday following a night of partying, he loses it on a whiny patient—which is not exactly standard procedure. But Jimmy finds himself invigorated, nonetheless, and telling people what he really thinks becomes his new thing, with mixed results. Jessica Williams plays fellow therapist Gaby Evans, perpetually upbeat despite her recent divorce, while Harrison Ford is clearly having a great time playing Jimmy's crusty boss and mentor. Michael J. Fox joined the cast for the recently completed third season, and it's been renewed for a fourth. Stream Shrinking on Apple TV.

Abbott Elementary (2021 – )

Very quickly establishing itself as one of the great workplace mockumentaries, Quinta Brunson's Abbott Elementary does a workplace comedy like The Office one better in portraying its cast of (mostly) well-meaning characters running up against an American educational system that doesn't always reward good intentions. Stream Abbott Elementary on Hulu and HBO Max.

Somebody Somewhere (2022 – 2024)

Bridget Everett stars as Sam Miller, who struggles to find her new direction after moving back to her hometown to care for her dying sister (don't worry: there's plenty of comedy in the drama, and it's not as heavy as it sounds). She's solidly middle-aged and starting over, kinda—making new friends in a familiar environment where she has to confront the past and the future alike. Luckily, her love of singing, and a community of goofy oddballs, are there to help. It's another story of a person of a certain age, trying to rebuild their life following an upheaval. Stream Somebody Somewhere on HBO Max.

Chad Powers (2025 – )

One minute, Russ Holliday (series star and co-creator Glen Powell) is the biggest name in collegiate football, with a future that couldn't be brighter. The next, he's fumbled a touchdown and later shoved a fan into a cancer patient using a wheelchair. Not great! Eight years later, he's looking for a comeback and so, with shades of Mrs. Doubtfire, he reinvents himself via prosthetics and a wig as the title's Chad Powers, a charmingly naive athlete who signs on to the football team at a tiny Georgia college. It's a goofy premise, but Powell's performance sells it, and the show becomes more engaging as Russ/Chad is forced to ask himself whether this new persona is a con, or the person he'd like to be. Stream Chad Powers on Hulu.

English Teacher (2024 – 2025)

Brian Jordan Alvarez stars as Evan Marquez, an English teacher at Morrison-Hensley High School, another amiable, well-meaning, but easily thwarted character who's struggling to maintain his strident out-ness in the face of modern school politics. Though he's a little younger, he's facing something like an early mid-life crisis, trying to balance his personal life with his career, trying to connect with his students in ways both charming and wildly awkward. This one is tainted by accusations of Alvarez's bad behavior behind-the-scenes; if only real life didn't so often betray the idealism of art. Stream English Teacher on Hulu.


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It's the end of an era: On Monday, Tim Cook announced his plans to step down as Apple CEO. By September, the company's senior vice president of hardware engineering John Ternus will succeed Cook in the role, and Apple will have its second CEO since Steve Jobs' departure in 2011. A lot has happened over at Apple Inc. since Tim Cook took over nearly 15 years ago, but there are some moments that stand out more than others. I've highlighted 11 products and decisions the company has announced or made during Cook's tenure that I think defined this chapter.

Apple introduced Siri in 2011

Tim Cook's first major product announcement actually occurred while Steve Jobs was still alive. On Oct. 4, 2011, Apple announced the iPhone 4s, and while the phone was quite similar to the iPhone 4, it introduced one feature that still defines the company to this day: Siri. It was a novel concept for iPhone users; rather than check the Weather app, you could ask Siri what the temperature outside was like; instead of setting your own alarms, you could ask Siri to do it for you; if you were driving, you could ask Siri to read your messages, or check your calendar for upcoming events.

Of course, Siri went from being an iPhone-exclusive to being the smart assistant across all of Apple's products—even if it isn't the most capable option on the market. The company announced an AI overhaul for Siri back at WWDC 2024, but the upgrades have been delayed again and again.  

Apple Maps dropped for the first time in 2012 (and it didn't go well)

The default navigation app on iPhones hasn't always been Apple Maps. In fact, for the smartphone's first five years, Apple relied on a built-in version of Google Maps to power directions. But in 2012, the company decided to break away from Google, and roll out its own maps app.

While you may or may not prefer Apple Maps today, it was a much different app back in 2012—and by that, I mean it was a bit of a disaster. Apple Maps was missing cities, landmarks, and its app icon even depicted a driver turning off an overpass. The PR nightmare was so bad, Apple's former vice president of iOS, Scott Forstall, left the company after refusing to sign an apology for the app. While many of us who lived through this experience still don't really trust Apple Maps, many iPhone users now choose it over other options.

Apple acquired Beats by Dre in 2014 in the pre-AirPods days

Before Apple disrupted the wireless headphone market with AirPods, it sold two types of wired earbuds: the standard EarPods, and the premium "In-Ear Headphones," which strongly resemble wired AirPods Pro. But the company didn't make the leap from these earbuds options to AirPods directly: Before it did, the company decided to buy Beats by Dre. The acquisition was huge: Apple paid $3 billion for Beats, and decided to keep the branding to boot. It'd be a couple of years before the company would start offering its own premium Apple-branded headphones, so from 2014 to 2016, Beats were the "Apple headphones" of choice.

The company introduced the first Apple Watch in 2014

When Apple first announced the Apple Watch back in 2014, its premium "Edition" line really stole the show. (Apple is selling a $10,000 watch made of gold? Who's going to buy this thing?) But while you could have easily mistaken this for a luxury-only product at the time, it ended up having mass-market appeal, thanks to more budget-friendly options that ditched the premium materials for aluminum. Apple still offers higher-quality Apple Watch models, but it quickly ditched the gold (and the five-figure price tags).

That first watch is in many ways similar to the watches we have today: It pairs with your iPhone, and supports messaging, heart rate tracking, and interchangeable bands. But the Apple Watch has also evolved in many ways. It is, of course, much faster today, but also comes with way more features, including cellular capabilities, sleep tracking, blood oxygen monitoring, and Emergency SOS if you're ever in need of assistance. Tim Cook seems especially invested in this particular product, frequently highlighting stories from customers who have changed their lives with the watch, or had their lives saved by it.

Apple became the first U.S. company to hit $1 trillion in 2018

On Aug. 3, 2018, Apple became the first publicly-traded company in U.S. to be valued at $1 trillion. It was a remarkable moment, especially considering how close Apple came to financial ruin back in the 90s, and how some doubted the company's future following the passing of Steve Jobs. The company continued to hit financial milestones over the years, and today, Tim Cook steps down from a $4 trillion company.

Apple introduced the first wireless AirPods in 2016

Apple famously launched the iPhone 7 without a headphone jack. While you could use an adapter to connect your existing wired headphones to the phone, the company had a solution: Buy its wireless earbuds instead. Apple Fellow Phil Schiller saying the decision resulted from "courage" is still mocked to this day, but Apple has clearly had the last laugh. AirPods have gone on to become wildly popular, and likely had a huge role to play in popularizing wireless headphones in general. The initial product was relatively expensive—$169 for what seemed like a wireless version of the free EarPods that came with every previous iPhone—but the product has blown up. Apple now offers "entry-level" AirPods, a version with noise cancellation, "Pro" AirPods with interchangeable ear tips, and over-the-ear headphones that cost way too much. Like the Apple Watch, this is one product you can't go out in public without seeing.

The Apple TV streaming service was first announced in 2017

I remember when Apple first announced Apple TV—the streaming service, not the existing streaming device. At the time, it was just one more streaming service to keep up with, and I had subscription fatigue. Sure, Apple was a huge company, but trying to break into a market with the likes of Netflix, Hulu, and HBO seemed ill-advised. That's probably why I'm not running a trillion-dollar company: Now called Apple TV+, Apple's streaming service is home to some of the most popular and critically acclaimed shows currently on the air, including Ted Lasso, Severance, Shrinking, and For All Mankind.

The iPhone X was released for Apple's 10th anniversary in 2017 with major design changes

The iPhone has gone through many design changes and shake-ups over its near 20-year history, but perhaps none is as monumental as the iPhone X. For the product's 10th anniversary, Apple totally overhauled its look and function. Gone was the Home button, the large top and bottom bezels, and the LCD screen; in its place, Face ID and an edge-to-edge OLED display (minus the "notch" for the camera, of course). It's a design that still looks pretty fresh nearly 10 years later: nobody would bat an eye if you were rocking an iPhone X today—though it sadly doesn't support the latest version of iOS.

Apple began building its own in-house chips in 2020

If I could pick one moment of the bunch here to highlight as the most important, it'd be Apple silicon. In 2020, Apple officially ditched Intel, opting instead to build its own in-house chips for the Mac. The company already did this for the iPhone, and that same winning formula translated to a product lineup that desperately needed a leg-up. Ever since, Apple has had complete end-to-end control of the Mac: It makes both the hardware and the software, and can optimize the experience to its liking. The current Mac lineup is perhaps the best it has ever been, but, at the same time, many people who bought one of those first M-series Macs five years ago are still using them. I'm writing this on an M1 iMac I have no intentions of upgrading anytime soon.

Apple announced its mixed reality Vision Pro headset in 2024

After years of speculation, Apple finally entered the headset market in 2024 with the Apple Vision Pro. Its mixed reality headset combined some impressive hardware with a unique operating system (visionOS) to pull off an ideal experience for Apple users interested in XR. You can link your MacBook to the headset to pull up a virtual ultra-wide monitor; take FaceTime calls using a virtual persona; and watch videos you shot on your iPhone in spatial reality.

And yet, the Vision Pro is a tough sell for most people. The high starting price tag ($3,499) costs more than most of the company's professional Macs, and doesn't do nearly as much. It might be technically superior to other products on the market, but when you can pick up a Meta Quest for nearly a 10th the price (with much more software support), there's little reason for most to pay the money. As such, the Vision Pro is a rare miss for modern Apple, but it's a monumental moment nonetheless.

The new MacBook Neo, released this year, cut the price of a basic MacBook Air in half

Apple silicon may be the most important thing to happen to the Mac lineup under Tim Cook, but the MacBook Neo might be the most important Mac. Apple took an iPhone chip, put it inside a simple MacBook design, and set the price at $599 ($499 with an education discount). Despite 8GB of RAM, and macOS running on an "A-series" chip rather than M-series, most people can probably get what they need to get done using a Neo, at half the price of Apple's previous entry-level MacBook Air. It's too early to tell just how impactful this device will be on the personal computing market, but my guess is colossal.


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