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As with so much that’s great and terrible about modern pop culture, Star Wars started it all. A clever pun with ties to Margaret Thatcher (read on) gradually evolved into the theme for a made-up holiday now celebrated with at least as much passion as many “real” ones—like Labor Day, it’s really the sales that get people’s motors running. Celebrating its acquisition of the Star Wars franchise (and the related license to print money) just months earlier, Disney kicked off its first Star Wars Day back in 2013, inaugurating a new holiday that brought out the content- and discount-hungry kid in all of us. On May the Fourth, we are all Jedi.
Just a couple of years later, Back to the Future caught up with the future celebrated in the second movie, leading Universal to try for a day of its own. Whether studio- or fan- initiated, bigger and smaller celebrations for memorable movies and shows have followed suit. Some of these days are more “official” and widely celebrated than others, granted. But, ultimately, they’re all 100% made up. You know, like Christmas.
from Lifehacker https://ift.tt/ikNv2BY
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