ADEX unveils real-time traffic analysis to combat fraud and high-technology threats

ADEX announces that real-time traffic analysis is now available to all categories of customers additionally to a wide spectrum of advanced anti-fraud tools.

Tracking traffic purity in real-time is crucial, since this is the only way to avoid serious consequences of criminal schemes. ADEX checks the traffic flows in the real time to see if they are legitimate enough before advertising campaigns get ruined by bots.

The platform offers five efficient instruments capable of dealing with most existing types of fraud as well as the latest and high-technology threats.

Postbacks

Postbacks allow advertisers to distinguish fake users and stay aware of their traffic quality in real-time by sending immediate alerts whenever suspicious activity occurs. Dubious sources might be blocked before they harm a campaign.

API

API gathers and evaluates campaign data automatically. This full-fledged tool can create tokens, retrieve information, analyze it, and help advertisers optimize their campaigns regarding received details.

Traffic Redirect

Traffic Redirect is a highly-developed anti-bot solution that allows advertisers to send harmful traffic away from their pages and direct it to a blank one. It also analyzes traffic flows in real-time and keeps bots away from advertisers’ websites.

Claim Reports

Claim Reports feature was designed to create custom refund reports, containing the most detailed information about the way traffic sources performed. Such reports include precise statistics and clear proof to increase advertisers’ chances of receiving a refund.

JS Tag

JS Tag functions on the level of website HTML as an additional security layer. This feature was designed as a supplementary one.

Hundreds of advertisers have already acknowledged the efficiency of ADEX instruments – timely fraud prevention saved about $1BN+ of their marketing budget.

“Prevention is a better strategy than trying to eliminate fraud consequences catastrophic for business. The pack of ADEX tools covers different sides of the issue, allowing you to analyze traffic in real time, detect bots, eliminate them, and compose custom refund reports.

ADEX checks every suspicious user individually, relying on numerous parameters, like browser type, location, behavioral patterns, VPN usage, etc. This is enough to keep your budget secure. What is more, the technology progresses all the time and saves millions of dollars for our customers every month…,” – says Andrey Ivanov, CEO of ADEX.

from Help Net Security https://ift.tt/3CWZdpX

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