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Prime Day is June 23 to 26, and Lifehacker is sharing the best sales based on product reviews, comparisons, and price-tracking tools before it's over.
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New to Prime Day? We have a primer on everything you need to know. Sales are accurate at the time of publication, but prices and inventory are always subject to change.
Given that you can buy almost anything from Amazon in 2026, up to and including an entire car, it can be hard to remember that the mega-corp got its start as a humble online bookseller. These days, that legacy lives on mostly in the form of the Kindle, Amazon's line of e-readers and e-notebooks.
Naturally, the company has given its own e-reading devices the biggest discounts for Prime Day, with nearly every model on sale for at least 30% off or more—but if you'd rather read differently, you can also save big on a few worthy Kindle alternatives. Here are your best bets.
The Kindle Paperwhite Signature Edition is $55 off
I probably don't have to tell you that the Kindle Paperwhite Signature Edition is the best e-reader for most people. An upgraded version of the basic Kindle, it adds a larger screen, temperature-adjustable lighting, water resistance, and better battery life—and opting for the Signature Edition means you won't see any lock screen ads. The Kindle Paperwhite Signature Edition is currently $145, nearly 30% off the usual list price, in your choice of three colors.
The basic Kindle is just $85
If you don't need the bells and whistles of the Paperwhite, you can also pick up the standard Kindle. It's still a very capable device, with good lighting, 16GB of onboard storage, and the ability to hook up your Bluetooth speakers to listen to Audible audiobooks. The standard Kindle is marked down 23% to just under $85, making it the cheapest Kindle option by far.
The Kindle Colorsoft is 36% off
If you like to read comics or you just appreciate looking at your book covers in full color, the Kindle Colorsoft is also at a strong 36% discount for Prime Day, bringing it down to $160. For an extra $15 over the cost of the Paperwhite Signature edition, you get all the same perks (including an ad-free experience) and a color e-ink screen that's great for reading magazines, graphic novels, and manga. Color e-ink isn't for everyone, but if it's for you, the Colorsoft has the best color screen on the market. For an extra $20, the Colorsoft Kids Edition adds a case, a yearlong subscription to Kindle Kids+, and a two-year warranty.
Take notes in your books with the Kindle Scribe, now discounted 24%
If you're looking for a combination e-reader and e-notebook, the Kindle Scribe is a great option. With a larger screen than Amazon's other e-readers, it offers all the benefits of the Paperwhite but adds support for the excellent Premium Pen stylus, allowing you to take notes in your Amazon e-books or create handwritten documents that you can later convert to text using the onboard AI tools. The 32GB black-and-white version of the Kindle Scribe is currently $380, while the Colorsoft version will run you $480.
The phone-shaped Viwoods AiPaper Reader is a great open Android Kindle alternative
If you don't want to be tied into the Amazon ecosystem and/or you're looking for a device that's a bit more portable, consider the Viwoods AiPaper Reader, currently marked down 20% to $224. It's got a 6.13-inch screen, so it's the same size and shape as your phone, and it has a crisp e-ink screen with a strong (if not temperature-adjustable) front light and 128GB of onboard storage. The best part is, it runs on an open Android system, so you can install multiple reading apps, including Kindle, Nook, Kobo, and Libby, and keep all of your books in one place. (Check out my review of the Viwoods AiPaper Reader for more—it's a nifty little device.)
These Xteink e-readers have a cult following for a reason, and they're 20% off
If you don't have a large Kindle library, you're moderately tech-savvy, and you praise portability above all else, I can't recommend Xteink's line of e-readers more highly. Both the 4.3-inch Xteink X4 and the smaller 3.7-inch Xteink X3 are discounted by 20%, to $55 and $63, respectively, and both are a great choice for carrying with you wherever you go (they attach magnetically to the back of your phone, which gives you an idea of how small they are, though admittedly I never avail myself of that feature). If you're feeling tentative about trusting a seemingly no-name Chinese tech brand, read more about them in my reviews of the X4 and X3, or listen to the collected wisdom of the 44,000 people in the bustling r/xteinkereader Reddit group.
Looking for something else? Retailers like Walmart and Best Buy run Prime Day-style sales that are especially useful if you don’t have Amazon Prime.
Walmart’s Prime Day competition sale runs from June 22-28 and includes deals up to 50% off. It’s an especially good option if you have Walmart+.
Best Buy’s Prime Day competition sale runs from June 22-28, and has some of the best tech sales online. It’s an especially good option if you’re a My Best Buy “Plus” or “Total” member.
Target’s Prime Day competition sale runs from June 23-26, with deals up to 50% off. You can become a Circle member for free.
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