Be Careful When Trading Price for Convenience with Amazon Dash

The Amazon Dash button provides yet another clever way to shop. The stick-on Wi-Fi button is great for brands, but a loser for consumers as it creates brand specific shoppers who fail to compare prices.

In theory, it sounds great. You stick a Dash button on your Keurig, press it when you're almost out of K-cups, and a new supply arrives on your doorstep two days later. But in actuality, with the press of a button, you're stuck with the price Amazon wants to charge you, which is often not the best deal.

Amazon is creating a solution to a problem that already has an answer. Their Subscribe & Save program essentially does the same thing, only way better. The program gives you access to a greater selection of products and price points, plus you get 15% off your total when you have at least 5 items sent on a monthly schedule.

Amazon Dash Aims to Be a Push-Button Substitute for the Supply Run | New York Times

Photo courtesy of Amazon.com.

from Lifehacker http://twocents.lifehacker.com/be-careful-when-trading-price-for-convenience-with-amaz-1697066583

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